Marco Cammarata
Product Builder · Software Engineer
I write code, but I care about why.
Since 2018, I've been building real products. I use AI as a multiplier, not as a substitute for thought.
Building digital products since 2018
Long before AI could write a single line of code.
I know what a database migration costs at 3am, why a UX flow breaks, and how misaligned stakeholders can sink a launch.
I speak two languages: that of developers and that of businesses. My job is to make them understand each other.
Today I use AI to move faster, to explore more options, to reduce repetitive work. But I direct it with intent. Because AI doesn't remember your users, your constraints, or your business goals. I do.
Engineering
Full-stack technical depth focused on scalability and the long term.
Product
Aligning technical roadmaps with business objectives and market needs.
AI & Automation
I leverage AI judiciously to multiply productivity and product capabilities.
Economics & Management
University
Università Degli Studi di Enna "Kore"
Grade
106 / 110
Thesis
"AI and Global Value Chains in the Software Industry: Localization Strategies and Redefinition of Skills and Tasks"
Exploration of the structural shift in knowledge work productivity through AI adoption.
Selected Works
moxBook
Booking Platform
Salons relied on manual processes (Phone, WhatsApp, paper). I built a seamless and highly customizable system.
Over 5,000 bookings managed autonomously for 1 year on a pilot client.
andNowFit
Fitness Ecosystem & CRM
An AI-first platform connecting Gyms, Personal Trainers, and Nutritionists with their clients.
Managing gyms with over 1,000 active clients. Consistent growth.
aChiral
Clinical Research Framework
Centralizing healthcare data management in a compliant, responsive ecosystem.
aChiral was used as the primary tool for data management and patient engagement in a study published in Frontiers.
Gaya Agreements
eIDAS Remote Signature
Digitizing legal agreements with eIDAS security standards without sacrificing UX.
Transformed complex legal hurdles into secure, trackable real-time remote signing flows.
Olpneus B2B
B2B Distribution Engine
Digitizing tire distribution for dealers, requiring efficiency even on legacy hardware.
Became the company's primary transactional engine, automating sales cycles since 2018.
Others
UNODIUNMILIONE
Storytelling IoT
CLIU Mask
Companion App IoT
Tastami
Experiential E-commerce